Beauty is no longer about imposed standards or concealing imperfections, but rather about respecting the skin and caring for it consciously and effectively. A respectful skincare routine is one that meets the real needs of your skin, without exaggeration or overloading it. The concept of light beauty involves choosing products that, in addition to being effective, have a sensitive and caring approach, prioritizing quality ingredients and techniques that respect the skin's balance.
What does this approach mean?
Lightweight : Fewer products, fewer steps, but more results. The idea is to focus on the essentials, with pleasant textures that don't feel heavy on the skin.
Consciousness : A careful look at the ingredients and their impact on the environment. Opting for formulas that respect nature and ethics, choosing active ingredients that make a difference without causing harm.
Effectiveness : Products that truly deliver on their promises. Each choice is based on proven results, with efficacy supported by research and dermatological testing.
IYS examples that illustrate this respect.
The IYS Eye Area Stick is a perfect example of respect and effectiveness. With ingredients like jasmine prebiotic, caffeine, algae, and aloe vera, it reduces puffiness and brightens the eye area without irritating sensitive skin. The IYS Day Facial Cream combines peptides and prebiotics for light yet potent daily care that also protects the skin against environmental aggressors, making it ideal for those who wear makeup daily. For gentle and effective cleansing, the IYS Hydrating Micellar Water is an excellent option, especially for more sensitive skin, as it cleanses and tones without causing dryness or irritation.
How to adopt this type of skincare
The key to adopting a minimalist and effective routine is knowing your skin. Pay attention to its needs: do you need hydration? Firmness? Or blemish control? With products like IYS Hydrating Micellar Water and IYS Firming Serum , it's possible to create a simple yet impactful routine. Simplifying doesn't mean neglecting skincare, but rather finding the right products that efficiently meet your needs.
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